888poker is one of the world’s leading online poker sites, offering members a relaxed and entertaining place to enjoy playing poker. Part of the company’s success lies in the revamping of its software, tournament schedule and the Made to Play marketing campaign.

In recognition of the success of Made to Play, we are delighted to announce our acceptance of the Poker Marketing Campaign award. We received this prestigious honour at EGR’s Marketing & Innovation Awards.

EGR Rewards Excellence

EGR is at the forefront of benchmarking excellence in the online gaming industry. Their annual award rewards the most innovative and creative operators in the online gaming world.

Winners are chosen by a team of independent, external judges who bring in-depth iGaming expertise to the process. Their voting system is exacting, precise and allows the cream of the industry to rise to the top as the best of the best.

Made to Play Campaign Success

The ‘Made to Play’ campaign launched as a multi-market celebration of 888poker’s highly-anticipated Poker 8 product.

Made to Play Campaign Success

Poker 8 delivers state-of-the-art software, presenting an intuitive user interface. And, of course, it’s powered by our very own proprietary technology.

Through an extensive and creative global media campaign, we were able to spread the word quickly and efficiently. Never one to be behind the times, 888poker also used influencers and social media to drive home our revamped brand.

On the back of the marketing ads, we launched a promotions campaign that granted over $1,000,000 in prize money in round-the-clock freerolls, daily spins and gift drops.

  • The campaign was extraordinarily successful and resulted in a significant uptick in new players and a resurgence of active players.

Elad Nir, VP Head of 888poker, commented:

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre.”

We look forward to upping the stakes at 888poker even more in the upcoming online poker seasons.

About the Author
Hyacinth Swanson is a part-time live and online poker player who enjoys writing and editing poker content. She currently runs marketing firm PurpleGob.com.
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